• Sectors Agriculture , Development
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Company Description

PAD is a US-based non-profit organization with a mission to support smallholder farmers in developing countries by providing customized agricultural information and services that increase productivity, profitability, and environmental sustainability. PAD is pioneering a model for agricultural extension: delivering farmers personalized agricultural advice via their mobile phones. PAD implements this model in collaboration with partner organizations and gathers evidence on its impact. PAD aims to improve the lives of 100 million farmers in developing countries with its services.

A key element of our approach is helping partners with wide reach such as governments, contract farming organizations, telecommunications firms, agribusiness, and NGOs to design, build, evaluate, and improve customized mobile phone-based agricultural advisory systems. We help partners structure and improve their service offerings through incorporation of the latest availability technologies and data as well as insights from behavioral economics and social learning theory. Taking a global approach, we bring experience on what has worked elsewhere to every engagement and continue to optimize to local contexts using A/B testing and rigorous evaluation.

PAD currently has operations in seven countries (Kenya, Ethiopia, India, Pakistan, Bangladesh, Rwanda, Uganda) and is working towards new endeavors in Ecuador. These opportunities have allowed PAD to reach over 2.5 million farmers in the second quarter of 2019 both with our own services and research efforts as well as through partnerships.